Posted: Thursday, Dec 17th, 2020
A Happy Tale of Art and Business Meshing into Magic on Ventura Avenue
Yes, we are enmeshed in one of the hardest struggles of our lifetime. But beyond the dark headlines, there are so many quiet points of bright, here in Ventura and around the globe. Here’s a happy tale that took place on Ventura Avenue — a happy tale that wrapped up in breathless fashion. But will happily continue on. Let us explain. Businesses everywhere are struggling, and that includes the businesses on Ventura Avenue. So Maribel Hernandez and a handful of others gave it some thought. “COVID-19 made us think about how we could safely connect local artists to support business on the Avenue without community events,” says Hernández, a Ventura artist and the General Manager of Ventura Avenue’s Bell Arts Factory, a humming enclave of local artists (think Picasso beehive). “So we worked with an exciting mix of established and emerging artists and connected them with different Avenue businesses.” Thus the birth of Punto De Intersección (Point of Intersection). Like most great ideas, it’s a simple premise. A Ventura artist pairs with a Ventura Avenue small business; the artist creates a limited edition of their art and the businesses offers the art item to their customers for the art equivalent of a song — and sometimes for free.
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