Visitor Center

Ventura is a laid-back coastal town where visitors can relax, explore, and feel right at home. Known for its vibrant arts scene, rich history, and stunning oceanfront location, Ventura offers a welcoming atmosphere that’s both authentic and inspiring. From beach-inspired style to locally designed apparel, hand crafted unique items, the Visit Ventura Visitor Center is the perfect place to shop for clothing and souvenirs that capture the spirit of this unforgettable coastal destination.

Visitor Center Hours

Ventura Visitor Center
101 S. California Street, Ventura, CA 93001
1-805-641-1400

Winter Hours
Monday – Sunday 10am – 4pm
Summer Hours
Sunday – Wednesday 10am – 4pm
Thursday – Saturday 10am – 5pm

Check for Holiday Hours
Visitor Center Shop Overview

Online Shop

Shop the Visit Ventura Visitor Center Online Store for coastal-inspired apparel and gifts. Find Ventura-themed clothing and souvenirs that capture the relaxed spirit of Ventura, California.

Shop
Beach Towel Product
Family fun at the ventura fair

Events

Looking for something fun to do? From live music and concerts to festivals and events, this is where Ventura fun begins. Browse upcoming events and start planning your experience.
Biking along the Ventura Promenade, top things to do in Ventura

Top 30 Things to Do

Ventura is a beach lover’s dream and an adventurer’s playground, with uncrowded beaches, a vibrant Taco District, and easy access to the Channel Islands. Explore it all with our Top 30 Things to Do in Ventura and start planning your perfect itinerary.

Photo by Courtesy of Josiah Roe
corrales mexican food

Restaurants

Ventura’s dining scene shines with artisan chefs, fresh local ingredients, and multicultural flavors—including the famous Taco District. With options across the city, it’s easy to find great food and authentic local favorites.
channel islands during spring

Channel Islands National Park

Ventura Harbor is a hub for water adventures, from kayaking and whale watching to cruises to Channel Islands National Park just an hour away. Onshore, Ventura Harbor Village offers local shopping, fresh seafood, and art galleries.
Ventura Serape Product
Product Ventura Hoodie
Shore Coastal Fragrance Collection Product
Candle
Ventura Socks Product
Ventura Product Sign

Be seen

Nights at the Ventura County Fair look like this 🌅 There’s a bit of magic to our part of the coast ✨ #visitventura #venturacalifornia

@visitventura

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Ventura sunsets always wrap the week up in ribbons of pinks and blues 🌅 ⁠ ⁠ ⁠ 📷 @dat_dude_andres

@visitventura

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Summer mornings in Ventura can’t be topped 💙 Who are you taking with you on your beach walk? #visitventura

@visitventura

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Ventura sunsets have a way of turning “one more minute” into an hour 🌅⁠ ⁠ Send this to someone you’d stay on the beach with until the last bit of color disappears.⁠ ⁠ ⁠ 📷 @dat_dude_andres⁠ ⁠ #visitventura #venturacalifornia #sunset

@visitventura

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Planning a bachelorette weekend in Ventura? Think good food, something creative, time by the water and a night that can go in a few different directions. Whether the group wants to stay busy or keep things easy, Ventura has plenty of ways to build a weekend that feels fun without feeling overplanned. Watch the reel for the full list, then send it to the group chat. 🥂 #visitventura #venturacalifornia #bacheloretteideas Planning a bachelor weekend in Ventura? Start outside, make time for a good meal, then leave the rest of the day open for whatever the group is in the mood for. From daytime activities to live music, drinks and one very different way to spend the weekend, there are plenty of options without packing every hour. Watch the reel for the full lineup, then send it to the guys. 🍻 #visitventura #venturacalifornia #bachelorparty

@visitventura

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A summer in Ventura has so many amazing opportunities for adventure! Follow the emojis to explore a select few ☀️ 💙 🏖️ spend the day at one of Ventura’s seven beautiful beaches! 🏄 Rent a paddle board at the Ventura Harbor! 🌮 Explore the Avenue and grab some unforgettable tacos 🏞️ Venture to “California’s Galapagos” to hike rugged trails, view stunning sea cliffs, and experience one of the states least crowded National Parks. 🌅 Witness one of the famous sunsets at Surfers’ Point

@visitventura

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Wednesday morning on the Ventura Pier gives us one of those quiet views that makes the middle of the week feel a little lighter  🌅 #visitventura #venturacalifornia #venturapier

@visitventura

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This is what happens when nature decides to show off. ⁠ ⁠ We're thankful that Ventura is where it happens 🩷 🌅⁠ ⁠ ⁠ 📷 @dat_dude_andres⁠ ⁠ #visitventura #venturacalifornia #sunset

@visitventura

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This Saturday morning, our cameras are pointed toward the ocean 📸⁠ ⁠ Down the street, past the palms, right to the blue at the end of the street.⁠ ⁠ #visitventura #venturacalifornia #pacificocean

@visitventura

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There’s nothing quite like looking back at the hills from the edge of the Pier while the early sun clears out the marine layer.⁠ ⁠ Grab a coffee and take it slow this morning ☕️⁠ ⁠ 📷 @dat_dude_andres⁠ ⁠ #visitventura #venturacalifornia #venturapier

@visitventura

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Monday morning beneath the Pier is a whole different world 🌊 It’s the perfect spot to bring a local coffee, find a dry patch of sand, and just watch the tide roll in before the beach crowds show up later today. #visitventura #venturacalifornia #venturapier

@visitventura

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The 2026 Ventura Summer Bucket List just dropped 😍 Rides, games, fair food, concerts, and summer nostalgia. The Ventura County Fair is a must-do coastal tradition. 🎡 ✨ The classic Ventura bucket list item pack the towel, grab the sunscreen and let the beach do the rest. 🌊 ☀️ Two wheels ocean air and miles of coastal scenery. A Ventura bike ride is always a good idea 🚲 Adventure is just offshore. Explore sea caves, island trails wildlife, and one of California’s most unforgettable national parks ⛴️ 🌊 Sweet treat, harbor side stroll. Add a scoop from Coastal Cone to your Ventura day and call it a win 🍦 Paddle your way through Ventura Harbor and take in the views from the cutest little boat on the water 🦢 Trade the beach towel for hiking shoes and head to Harmon Canyon for wide open views, fresh air, and golden hour magic 🥾 🌱 Calm water, harbor views, and a little balance test. Paddle boarding in Ventura is the perfect mix of relaxing and adventurous 🌊 Celebrate these tiny wonders of nature at the Botanical Gardens Summer Hummerz event, Enjoy a day of discovery, beautiful blooms, and close-up opportunities to learn about hummingbirds and their habitats 🐦 🌺 Bring your competitive spirit to the Throwdown Cornhole Tournament where players of all skill levels gather for exciting matches, great community vibes, and the day of friendly competition in Ventura 🎯 🏆 Keep your eyes on the horizon. Ventura whale watching is one of those bucket list moments you never forget 🐋 🌊 Catch your first wave, or sharpen your skills in one of the most iconic surf destinations on the west coast 🏄 Spend the Fourth of July in Ventura with Harbor breezes, lots of beach time, and plenty of fireworks 🎆

@visitventura

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Get up close and personal with the famous Arch Rock of Anacapa Island. The iconic 40-foot-high natural stone bridge off the eastern tip of Anacapa Island in Channel Islands National Park. Serving as the visual symbol of the park, this striking volcanic formation was carved by wave erosion and is a prime spot for sightseeing, photography, and bird-watching 🏞️ #visitventura #venturacalifornia #archrock #anacapaisland

@visitventura

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Nothing beats watching the sun go down from the Pier and Surfers Point. As the light starts to fade, everything seems to slow down a little. The waves keep rolling in, the sky changes by the minute, and somehow every sunset feels different from the last. It never gets old. #visitventura #venturacalifornia #sunset

@visitventura

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Golden coast, blue skies, and mountain views—just another postcard moment in Ventura 🌊⛰️✨⁠ ⁠ ⁠ #visitventura #venturacalifornia #topatopas

@visitventura

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Celebrate California State Parks Week by exploring two of Ventura’s coastal treasures 🌊☀️ From the sandy shoreline and family-friendly recreation at San Buenaventura State Beach to the rugged beauty and surf-worthy waves of Emma Wood State Beach, these protected spaces offer endless ways to connect with nature and enjoy the California coast. Whether you’re walking the shoreline, catching a sunset, or simply taking in the ocean breeze, there’s no better time to discover what makes our State Parks so special. 📍 San Buenaventura State Beach 📍 Emma Wood State Beach #visitventura #venturacalifornia #statepark

@visitventura

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