The staff of the Ventura Visitors & Convention Bureau is here to help make your trip to Ventura, California a success. Whether you’re planning a vacation, group travel experience, meeting, or reunion, we have the resources that are sure to make your trip a memorable one.
Ventura is just an hour’s drive from Los Angeles, located along the scenic southern-most part of California’s Central Coast. Year round daytime temperatures average 70F. Day or night, the town has a casual soul yet a pulse that quickens and slows with its indigenous offerings -art, music, rich food trends, and a proximity to a stunning convergence of ecological wonder, colorful diversity and a storied history.
Come here. Stay here. Love it here.
Let us help you get into Ventura!
The Ventura Visitors Center is located at 101 South California Street in Ventura’s Historic Downtown Cultural District
Visitors Center Hours of Operation:Summer/Spring Hours:
- Monday through Saturday – 9 a.m. to 5 p.m.
- Sunday – 10 a.m. to 4 p.m.
- Monday through Saturday – 9 a.m. to 4 p.m.
- Sunday – 10 a.m. to 4 p.m.
Contact us at:
101 S. California Street
Ventura, CA 93001
Ventura Visitors & Convention Bureau (VVCB) works diligently to promote the City of Ventura by capturing its spirit and showcasing the city’s best attributes every single day. Specifically, VVCB works to strengthen positive exposure and awareness of the City of Ventura as a convention and visitor destination in hopes of increasing local business revenue and stimulating economic growth and development for the community. It has a growing ability to favorably impact economic development in the City of Ventura, and a commitment to building stronger more diverse partnerships both locally and abroad that celebrate Ventura.
VVCB’s popular point of contact in the community is the Visitor Center, whose accomplishments merit special attention. At a time when many other Visitor Centers around the country are decreasing in visitation and some even closing in the face of increasingly digital societies, Visitor Center staff and volunteers welcomed over 8,000 visitors from 35 different countries and five different continents this summer. In fact, the Visitor Center is enjoying record retail sales for the third year in a row, having quadrupled sales since 2012. Tourists and locals alike come to the Visitor Center to find Ventura-inspired gifts, souvenirs, apparel and more. This growth has allowed the Visitor Center to expand its community relationships and it now features 35 local vendors, 10 more than last year. VVCB is proud and honored to promote our local artists and entrepreneurs, many of whom have celebrated their very first sale at the Visitor Center.
VVCB also reaches out to over 26,000 people every month through its popular monthly consumer newsletter, as well as fosters community partnerships and involvement through its monthly partners newsletter. The success of these engagement efforts show in numbers through substantial growth in social media followers. VVCB’s following has grown by 11,000 people since last year for a total of 40,000 social media fans. Its recently launched website has also quickly become its number one marketing asset with over 200,000 visitors to the site this summer and 75% new visitors. This significantly increases opportunities for positive coverage and awareness of the City of Ventura that, with time, builds international and intercultural rapport.
VVCB makes a continuous effort to support a diverse variety of community groups and events in Ventura. The Visitor Center serves as a venue for the Art Walk and sells tickets to several community events. VVCB staff also participate in community groups at several capacities including as President of the Central Coast Tourism Council, Board member of Ventura County Lodging Association, Co-Chair of the Ventura Loreto Sister City Committee, Ambassadors of the City of Ventura’s 150th Anniversary Celebration, liaisons to the Ventura Chamber of Commerce, Downtown Ventura Partners and Ventura Neighborhood Councils, as well as Marketing Committee Chair for Supervisor Bennett’s bi-County Bicycle Tourism Committee.
Other ways in which VVCB supports maximized benefits for the community include by ensuring coordinated efforts among partners. For example, by facilitating themed committees and sharing updates and opportunities for collaboration across various channels.
Numbers show that 2014 was a fantastic year for tourism in Ventura when tourism expenditures on lodging, retail goods, meals and beverages and other taxable items brought an estimated $261 million to the City of Ventura. This demand and the benefits it brings to the community stem from increased awareness of Ventura as a visitor and convention destination. VVCB’s dedication to sharing the Ventura story and promoting the Ventura experience has resulted in growing interest and positive coverage of the community in California, the USA, and internationally. Over the last year, VVCB has partnered with press from Dubai, Chile, South Korea, the United Kingdom and Brazil to promote Ventura abroad. VVCB has also hosted travel writers and social media influencers from across the USA and successfully ascertained coverage such as the Huffington Post’s “America’s Most Scenic National Parks,” The New York Times’ “Peek at a Protected Island,” and the Men’s Journal’s “10 Best Cities to Live”.
The benefits of VVCB’s work are largely reflected in the community through increased awareness of Ventura’s unique traits, informed tourists exploring beyond traditional tourist hotspots, and local economic boosts both at the Visitor Center which showcases local vendors and exclusive Ventura souvenirs, as well as in the community through taxable tourist spending on retail, food and beverage, lodging, etc., where according to VisaVUE’s Travel Report, tourist spending in Visa transactions amounted to over $375 million in Ventura County in the second quarter of 2015, up 7.9 percent from last year.
VVCB drives demand for the Ventura experience in order to develop new and increased revenue for businesses as well as increased sales tax and Transient Occupancy Tax (TOT) that contribute to the City’s general fund. The funds generated through the tourism industry support project developments that provide education and entertainment opportunities, and sustain diverse jobs. The industry continuously stimulates fresh revenue streams for hundreds of small- and medium-sized locally owned businesses throughout the city. By doing so, the industry also helps fuel significant increases in tax revenue that is invested back into the community toward improved neighborhoods, parks, city infrastructure, and community programs. Without these funds, every Ventura resident would have to contribute an additional $2,400 annually to the general fund in order to maintain the same level of services the City of Ventura currently provides.
All of VVCB’s efforts are executed for the sole purpose of benefiting Ventura and celebrating all it has to offer. VVCB manages to do so all the while strengthening and diversifying partnerships locally and abroad, and favorably impacting economic development. The organization brings countless benefits to locals and ensures that visitors feel welcomed and prepared while they are here. It’s growth and accomplishments over the past year demonstrate that VVCB is of great value to the community.