This year’s illustrated wrap cover says it all. Celebrating both the adventure above the surface and below, the cover showcases the heart of the community and our way of life connected to water, the beach, and the marine life we share it with. From the bright orange garibaldis and the giant green kelp gently flowing along with the motion of the water to the playful dolphins and magnificent humpback whales, the underwater illustrations depict just how diverse Ventura is below the surface. And above, the three images perfectly sum up Ventura’s lifestyle: the surfer girl who you walk past on the beach every morning, the swaying palm trees that line the Ventura Promenade, and the iconic arch of the Anacapa Island, part of the Channel Islands National Park just off Ventura’s coast.

Inside the 80 pages, read helpful information and inside tips; everything from undiscovered Ventura neighborhoods and shopping/eating/adventuring secrets to the ultimate guide to Channel Islands National Park — pretty much everything that makes Ventura special. World-class outdoor play, year-round sunshine, miles of empty beaches, locally owned businesses and restaurants, and small-town friendliness. And, of course, shopping, dining, beer-quaffing, wine-tasting, and all manner of fun in the sun — because that’s what Ventura does best. The 2024 Ventura Inspiration Guide brims with passion, community, a heartfelt arms-wide welcome, and, yes, the pure joy and inspiration of travel.

The best part? All photos and images feature local community members. You won’t find models posing in these images. We’ve captured everyday Venturans who go to the same grocery store and relax on the same beaches in each photo you find in the guide. We pride ourselves in recruiting locals to tell the Ventura story themselves. Who better to do the job?

So why do we call it an “Inspiration” Guide anyways? Well, we hope it inspires visitors and locals alike to celebrate Ventura, the land of endless summers and retro California.

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