Last updated 12/22/17
Visit Ventura provides a communications toolkit on this page for Ventura hospitality/tourism partners. Please contact us with questions at email@example.com.
Thomas Fire Crisis Communications Plan
Why this plan? The tourism industry understands that crises can have implications on the economy of a destination for years to come. While attending a Destination Marketing Association International event, Visit Ventura’s President/CEO listened to other destinations talk about lessons learned following crises such as the Zika virus in Florida and measles outbreak in Disneyland. The key takeaway was that being prepared is crucial to minimizing damage to a community. The importance of a plan to convey a unified message should not be underestimated.
In summer 2016, VVCB staff attended a Crisis Communications Workshop hosted by Visit California. As a state tourism authority, Visit California and some of their largest partners -including Disneyland, Los Angeles, Sonoma County, San Francisco, and San Diego, have had to respond to various crises and have developed strategic crisis communications plans. Their approach and lessons learned were shared at the workshop and served as the start of Visit Ventura’s plan.
Since then, Visit Ventura has sought resources from other destinations including Visit Santa Barbara and Visit Solvang who kindly shared their plans. Visit Ventura also looked at some of the leading resources and publications on crisis communications including those from the American Red Cross, FEMA, and Tourism Australia.
Upon completing a draft, Visit Ventura shared it with partners including the City of Ventura, Ventura County Sheriff’s Office of Emergency Services, Ventura Chamber of Commerce, Ventura County Fairgrounds, Ventura Port District, Downtown Ventura Partners, California State Parks, and Channel Islands National Park. Contributions were encouraged.
As of December 2017, the full plan consists of 57 pages and includes scenario plans, action plans, assessment guidelines, and templates. It was presented to their Board of Directors with healthy discussion and unanimous support. Visit Ventura last met with the City of Ventura on November 20, 2017, to discuss ways it could be implemented in the event of a crisis.
Download Printable Poster: #VenturaStrong
Download Printable Poster: Open for Business
Use our social media posts as your own – re-share our posts.
Seven things you can do on your social media channels:
- Show new photos of open businesses, neighborhoods, and parks.
- Include the dates the photos were taken in the caption so that people can see what we look like now.
- Don’t post photos of burned areas or smoke. The media is already covering this part of the story.
- Post about success stories and community efforts from local hotels, restaurants, and other hospitality businesses.
- Post about holiday events or fundraisers that are happening.
- Use these hashtags: #VenturaStrong and #VisitVentura, when posting on social media to be part of a unified response.
- Tag @VisitVentura on your posts so that we are aware of your updates.