Southern California. At Half the Cost.

Each day in Ventura starts with a little piece of summer. Sunshine. Palm trees. An ocean breeze. Each year brings an average of 300 blue skies with highs of 71 degrees. Each dawn brings surfers to the shores looking for the next perfect wave. Each evening brings an ocean sunset more beautiful than the last. Endless summers. The perfect complement to craft brews and fish tacos, flip-flops, and bikini tops.

Inspiration. At Half the Cost.

Only 60 miles north of Los Angeles, nestled between Malibu and Santa Barbara, Ventura is where golden hillsides and Pacific blues envelop downtown under a cloak of that laid-back, California, beach town vibe. Where hiking trails lead to panoramic coastal views and the beach is five minutes from a 200-year-old mission storing Native American history in its walls.

Discover. At Half the Cost.

While our popular neighbors have the luxury travel experience down to an art, Ventura offers a more affordable alternative where visitors can fit in almost anywhere wearing shorts and sandals. Million dollar views are in fact free and open to the public. Surf-tastic waves are complimentary as are the beautiful sunsets over the Pacific. Even parking can be found for free in Ventura’s historic downtown.

Reconnect. At Half the Cost.

Spend hours at the beach or finding gems in Ventura’s all-American Main Street filled with unique shops, art, historic sites, and yummy eats. Share stories over locally-roasted coffee, compare palates over a cheese tasting at Paradise Pantry, build memories on swings with an ocean backdrop, or share laughs pedaling a four-person surrey along the promenade.

Refresh. At Half the Cost.

Venture into craft breweries where brewmasters themselves are ready to recommend the perfect pairing to their unique brews. Stroll down the pier, only 2 blocks from Main Street -a local favorite spot for fishing, sunset strolls, and happy hour. To the left of the pier find San Buenaventura State Beach, one of the few beaches in southern California that allow alcoholic beverages. Grab a baguette and your favorite bottle of wine, and head over to the Jolly Oyster to give beachside-DIY oyster shucking a try.

Explore. At Half the Cost.

Visitors can also take the FREE Downtown Harbor Trolley to explore Ventura Harbor Village where they will find an array of restaurants, boutique shops and galleries along a flower-lined promenade with views of the marina. Kayaks, canoes, pedal-boats or stand-up paddleboards are available for rent and playful seals and sea lions are often eager to greet visitors in the marina.

Adventure. At Half the Cost.

Just off Ventura’s coast, glistening sun rays shine through majestic kelp forests at Channel Islands National Park and Marine Sanctuary. Charming island foxes lie ready to greet hikers at the start of their adventure. Playful sea lions await sea cave kayakers passing by. A place where trails ascend along grassy plateaus, winding down through scenic olive groves to stellar beaches that reflect both the blue sky and the water, amidst complete solitude. A place that invites you to step back in time to the original California. Vibrant. Dynamic. Unapologetic.